The Masters is over, but the most recent controversy surrounding Tiger Woods is not. This one has to do with a stark black-and-white Nike ad, in which the voice of Woods’ deceased father Earl demands to know of his son whether he’s learned anything lately. The commercial ends with Woods, somber-faced and saying nothing, still squarely centered on the viewer’s TV screen. Although the ad’s been called weird and creepy, it’s also been described as one more from Nike that does what good ads should, gain attention and create a buzz. Either way, it provokes questions. The first has to do with exploiting a dead father’s voice to help shore up a son’s shaken reputation and lucrative contract with Nike. Is this OK? On one hand, nobody made a fuss when Natalie Cole sang duets with her long-gone father. That, too, had to do with a child’s career being enhanced or promoted by using a dead parent’s voice. On the other hand something tells us a mute Tiger being admonished by his recently dec...
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Such a great article! Thank you for writing this and keep up the good work, sir!
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